Southwest Airlines Organizational Behavior Culture

SWA Organizational Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, Southwest Airlines’ Success through Organization Culture gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest, and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest Airlines responded to the situation arising out of the September 11 terrorist attacks which dealt a severe blow to the airline industry. Southwest Airlines’ response to the crisis was shaped by its organizational culture, which†¦show more content†¦Southwests success is not due to one particular organization theory or another, but rather to the overwhelming consistency among them, a configuration of mutually consistent practices rather than a single key practice. With a mixture of the human relations movement and the total quality management, Southwest made a place for its elf in the airline industry. Southwest management saw that McGregor’s Theory Y explained by Kinicki Kreitner would be a practice that would help productivity and employee well-being. McGregor’s theory Y proposed that managers could accomplish more through others by viewing them as self-energized, committed, responsible and creative beings. Southwest recognized that if an organization can provide job satisfaction to their employees, the satisfaction will trickle down to the customers that they serve. The satisfaction has a domino effect with the customers that the employees come in contact with. Customer satisfaction leads to customer loyalty, contributing to the profit of Southwest. Along with human relations, Southwest has a total quality protocol in when they hire their employees. Southwest places a great deal of importance on hiring people with the right attitude--people with relational competence--you cant be an elitist.Show MoreRelatedOrganizational Behavior Com munication Paper1190 Words   |  5 PagesSouthwest Airlines Organizational Behavior amp; Communication Paper Erica Sepulveda Communications for Accountants/Com 530 January 30, 2012 Southwest Airlines Organizational Behavior amp; Communication Paper Airlines, such as Southwest Airlines, strive to provide the best customer service that they can offer to keep their customers happy. A prospective Southwest passenger may probably make their reservation by calling the customer service number, logging onRead MoreControl Mechanism1416 Words   |  6 PagesSouthwest Airlines: Control Mechanisms Southwest Airlines is a dynamic organization that is researched and studied by many. One reason for this attention is the positive corporate culture. 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